Advertising Business Internet Marketing Online Tips

Here’s a few affiliate Internet marketing tips that can help you earn extra money for little effort on your part. The main reason why most people fail in affiliate Internet marketing and end up making no money online may shock you. Internet Marketing as we all know it is pretty crowded with funny people making lots of huge bombastic claims over their nonsense crappy books and stuff.

The truth is that given the same volume of traffic, you will tend to sell more with affiliate Internet marketing referring people to an appropriate affiliate product than you will trying to sell off your own product. Another affiliate Internet marketing tip is to be careful the percentage you wish to offer and examine how you will pay your affiliates. An affiliate Internet marketing tip that deserves to be mentioned is to make sure your affiliates are promoting your sales as they are supposed to be doing.

Long-copy sales letters are undoubtedly best for selling an internet marketing ebook or any other ebook for that matter. No other form of medium enjoys this kind of flexibility and ability for Internet marketing like ebooks. Being guilty of myself, I have literally spent gazillion amount of money into these internet marketing ebooks when I started out but only to find it later at those free-for-all ebooks directories, free membership sites or even those giveaway sites.

You get a flood of email from guru’s who have made it big in the world of internet marketing products, writing ebooks on that topic. I think I made a mistake when I proclaimed email marketing was easy, I should have said it was easier, I haven’t found anything on the Internet easy. I just offered you a simple example of how you can start an email marketing business on the Internet without spending one thin dime.

It is a so-called ‘known secret’ of successful online marketers that the lifeline of any Internet business is email marketing. This autoresponder feature is a very important element in the success of your internet marketing business. I started off my Internet business without seeing the need for email marketing.

With the increasing success of niche marketing on the internet email marketing still is an effective internet marketing technique. Autoresponders are one of the most widely used marketing tools on the Internet. For internet marketing, blogging builds credibility for the website through the many opinions and ideas that are shared there.

As I have explained writing your own e-book and having your own e-book website is a major step up the Internet marketing ladder. One example of a good Internet marketing e-book is Google Cash by Chris Carpenter. Compiling a list of subscribers and sending them quality information is a very effective internet marketing technique.

Some Internet marketing e-books are made using special software, such as Adobe Acrobat or the common pdf files. Ebooks are considered to be the “perfect” online marketing tool. To use your trial version as a viral marketing tool, simply set up an affiliate program (you can learn how by visiting my webiste) and create customizable affiliate links within your free trial that will enable your affiliates to customize the links.

Internet home business owners are making millions each year due to the increasing popularity of Affiliate Marketing programs. The benefits of operating an internet home business include enormous profit potential, easy access to highly successful affiliate programs, and an effective means of advertising your service or product. Although most Internet Service Providers include email accounts for their customers, these accounts really aren’t adequate for a Internet business — especially if you get a large amount of email.

Making Money on the Internet Through Article Marketing

Are you reading this article because you want to know if you can start making money on the Internet through article marketing? Article marketing is a powerful way to promote anything on the Internet. As long as you have a website to bring your visitors to then this can be a powerful traffic source and one that remains consistent throughout the years.

If I can tell you one thing that I've learned after being on the Internet for so long is that consistency is key and when you find a traffic source that continues to produce results you have to hammer it out.

One thing you have to understand that you won't really be making money through article marketing. Sure there are some places that will pay you to put your article in their directories but I do not recommend them. You want to build a business that way. You want to build it to bring people to your website, build your list, making sales, and doing the same thing over and over again.

I always ask myself why don't more people begin to use this marketing medium to build a business but it is because they are purely and simply their lazy. It's easy not to do it and it's easy to make excuses on why you should not write an article each and every day.

There is going to have to be some time that you put into the whole process together if you want to see the real result has to offer. You are not going to be able to just write one article and become an overnight success.

If you check to my own stats you can see I have written over 1000 articles in a short period time. I do believe that it is the best way to promote on the Internet to bring highly targeted people to your site who are pretty much ready to buy what you have to offer.

The only cost that you will have to put into the whole process would be your time. You're going to have to put some time into it to get something out of it.

But let me warn you that once you begin to do and start to see the good result it has to offer you can get addicted to it!

Does your JOB let you work in your underwear? Mine does, let me show you how you can make an extra $3,905 every month like clockwork for FREE from the comfort of your home utilizing a secret strategy found at

http://www.WorkInYourUnderwearTeam.com

Omar Negron has been involved with marketing online since the ripe age of 18. He is the Co-Creator of The Work In Your Underwear System, which is expanding worldwide.



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101 Ways To Make Money - New Website Reveals All

(Free-Press-Release.com) December 14, 2009 -- WORLD WIDE WEB, December 14, 2009 — A new website has recently been launched geared towards the entrepreneurial minded at: http://www.101waystomakemoney.com

Brock Hamilton, the sites owner and editor presents the information on this site as part of his ongoing mission to educate people all around the world about the opportunities that exist online. He has been showing people how to make money through various alternative methods, rather than having to rely on a 9 to 5 job, so that they can live the life that they have always wanted, the life they deserve.

“This site is designed to introduce people to the myriad of money making opportunities that the internet has to offer. To give them a basic understanding of the different methods and business models available so that they can not only tell a legitimate money making venture form a fake one but to also be able to succeed at the venture when they undertake it.” Hamilton stated about his reasons for putting the site together.

But don't think the site is all about how to make money online, off line business can also take advantage of the speed, versatility and global exposure of the internet. Everything from hand made jewelry to premium organic gourmet coffee can have its money making ability increased dramatically by online exposure.

According to Hamilton, “The Internet has opened up a whole new avenue of business opportunities, and the best thing about it is the level playing field it gives to anyone who is willing to roll up their sleeves and do some work"

The website offers guidance on how to promote your business online by telling you the best methods for building a high impact website, generating not only traffic but the right kind of traffic, motivating buyers to make a purchase and return again in the future or generate leads for your business who will ultimately come into your store or purchase through offline methods.

You can also learn about how to make money on eBay, make money with affiliate marketing, or even make money with Adsense - Google's content advertising program. You can learn how to take advantage of the phenomenal power of social networking to make money using sites like Facebook, twitter and more. You can learn the power of “free-speech” sites like Squidoo and Hub Pages to inform potential buyers of your products and things going on in your company. The possibilities of how you can make money online either with a cyber business or a off-line business are endless and with 101waystomakemoney.com you can find a bottomless well of ideas to make more money today with whatever type of business you do.

Hamilton asserts that “There are millionaires being made every day online, those are the ones who have invested the time and effort to make the most they can, but the truth is for every millionaire there are hundreds of real people who have used the power of the internet to change their lives in smaller but no less meaningful ways. These people have used the internet to replace or supplement their incomes, giving themselves just that little bit extra each month which can make a huge difference.

With the release of the new website http://www.101waystomakemoney.com Brock Hamilton gives the worlds entrepreneurs all the information they need to get started making money.

This site is a new key resource for anyone who wants to make money through different means, and create a better lifestyle for themselves and their families.
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Make Money on the Net - Learn How to Make Money From Home Today

You can generate a huge amount of money working on the net. All you need to do is to look for a nice programme to join and you are on your way to making profitable income online working from the comfort of your home. A good programme that you can start making money from is the Google AdSense. This is a programme sponsored by Google to enable publishers of all types to earn money by displaying relevant ads sponsored by advertisers on the internet.

You need to know what article writing is to be able to make money from AdSense. Article writing is all about writing good contents online for people who are looking for their various interests on the internet. If you don't have a web site yet you will need to get a free blog which is an equivalent of a website. You can then start your content writing and the after two weeks and you have gotten up to ten articles then you can apply to Google AdSense. When your application is approved you can then start displaying relevant Google ads on your website or free blog and be sure to make money.

You can open a free blog at blogger.com. The site and services of blogger.com are provided free of charge by Google for all those who want to make money online through article or content writing. In writing an article you need to choose a good topic for your website, then all your articles will be directed along that line of topic. Eg you can choose the topic of your website or blog to be (how to make money on the internet, then all of your articles will be directed towards money making ideas and opportunities available on the internet.

You will need a little knowledge on keywords to make it in terms of writing a good article which will be interesting to your audience. Keywords are the specific words or phrase for which your content and writing is based upon. For example if the topic of your website is how to make money from the internet, you can choose a phrase such as, make money from Google AdSense, then you write your article and its content based on the key word or phrase that you have selected.

To make money from AdSense you need to adhere to their policies religiously. For instance you are not expected to click on your own ads, doing so your account will be removed by Google. Doing so means falsification of earnings which will not enable the advertisers to obtain their objective for the advertisement. So Google strictly worn against that. All you need to do is to read and adhere to their policies as well as write original contents to enable your article to be indexed on Google search engine.

For more information about how to generate income online working from the comfort of your home read my blog http://confidencelife.blogspot.com/2009/12/work-from-home-generate-income-working.html

Making money on the stock exchange

My friend Jack (not real name) believes he has got it made. This year marks the fifth year in which he has owned shares on the stock exchange.

A fifth anniversary is as good a time as any to take stock of progress and as the year winds down he has been doing just that.

He bought his first stock in 2004 with the dfcu initial public offering. He has not added to that position since, but that initial commitment has more than tripled in value in the ensuing five years.

During the same period he has been involved in the initial public offerings of the New Vision, Kenya’s power generating company Kengen, Stanbic and more recently Safaricom, Kenya’s dominant telecommunications player.

He also bought into Kenya Airways and Equity Bank in the secondary market.

He has exited some positions while adding to his existing interests in other firms.After the initial toe-dipping he has grown increasingly bolder by the year.

Going over his figures he has more than doubled his investment and had he been more experienced to take advantage of the market turmoil of the last two years, he estimates he would have added a few more percentage points on his returns.

Jack was noticeably excited about what his records showed. He was excited because in five short years he has seen a hot market where every stock owner looks like an investment genius, a down market where no one wants anything to do with the bloody stock and a sideways market where shares just drift along neither earning or losing money.

Through it all he not only came out with his initial investment intact but even doubled it.

He was excited too because Jack, who will be 38 next year, believes that when retirement comes along for him in less than 20 years, he can safely retire to a life of comfort and ease.

Using his current portfolio as a base, Jack estimates that if he commits an additional one to five million shillings annually to the market for the next 17 years, assuming a compounded annual return of between 15 and 20%, he thinks he can retire with a share portfolio of between sh870m and sh1.6b .

Jack admits he still has a lot to learn. But he is learning from the best. He hangs on to every word that falls from American billionaire Warren Buffett’s lips and tries to mirror his investment style.

Buffett, the second richest man in the world, has as the foundation of his more than $40b networth a number of judiciously chosen shares bought off the stock exchange.

The 79 year old Buffettt’s well publicised investment style is hinged on buying companies with strong competitive advantage, selling at a significant discount to their estimated true value.

Jack’s story is an eye-opener for people who think because they do not earn CHOGMesque salaries, they cannot aspire to financial freedom or a wealthy future.

Jack is a middle level manager, which means he is in limbo between an entry level salary and an executive salary. He drives a second hand Japanese car. Has been married six years and the older of his two children is four.

He helped foot the fees of his recently graduated youngest brother at university. His parents are alive and well and therefore he has inherited no property. Nothing spectacular about his financial pedigree.

He admits that when he started socking money away into stocks, he was not driven by a bountiful vision of the future but just out of need to store his money in a place, he intuitively knew would grow his cash faster than in any bank.

He was introduced to Buffett well into his share investing adventure.

Jack’s ultimate dream is to own a 100-unit housing estate, which will finance the many travels he has lined up in his dreams and a life style where money is no object.

Barring any accidents he is convinced he is on the right track and 2010–the first year of the rest of his life, cannot come soon enough.

The media mix: how to make money from paid-for media content

What will people pay for online? The received wisdom is not very much, if anything at all. But there are beginning to be chinks in the "no-pay" armour, led by better-targeted services like Apple's iTunes and paid-for iPhone apps.

But for media companies especially, there is still no guaranteed business model for making money from their content, be it music, video or information. Look at the newspaper business, which after embracing the free, ad-supported model online is now putting pay walls in place. The former proponent of free news online, Rupert Murdoch, now proposes that his News Corporation introduce pay walls for all of his papers – including The Sun and The Times – to be in place sometime next year, essentially following a model he inherited from Dow Jones when he purchased the Wall Street Journal.

Apple's iTunes has proved that some people do pay for music, and some will watch an advertisement before seeing an online video. And witness the success of online TV site hulu.com in the US, which offers TV shows from the biggest broadcasters online supported by advertisements.

But moving online users accustomed to "free" access is not proving easy. And there is a big gap between the amount of money being earned online versus offline. How that gap is going to be filled is still unclear. "For a lot of legacy media companies it's a question of how quickly they are willing to move from the old model to the new, digital model, because for most of them it means a significant drop in revenues – at least initially," says Tudor Aw, media partner at KPMG.

The most pertinent advice seems to be: build a large audience of users with a free-access principle supported by advertising and sponsorship and then find ways to charge for added-value services.

This is what online music service Spotify is all about. The music website acts like a sort of online radio station, offering "free" music if users listen to advertisements. Spotify chief executive Daniel Ek says that the plan is to move online music lovers away from pirated music into a "legal environment" as a first step. "Younger users, especially, are used to downloading illegal content, and they are comfortable with sharing content with their friends," says Ek. "They are happy to spend $10 a month on World of Warcraft (the online game) but they won't spend anything at all on music unless it is a concert ticket or something unique."

The key to how much can might be charged users is directly linked to how attractive, accessible and relevant the product or service is to a particular audience, or digital tribe. In fact, KPMG has identified twenty attributes that the consultancy calls "digital value propositions" that include attributes such as "compelling content", "convenience", "choice", etc.

In the case of Spotify, Ek believes that he will only make Spotify's business model work if he appeals his users by packaging a good online music experience, supported by advertising, combined with unique paid-for products and services like Spotify's premium, ad-free subscription, plus other paid-for items, including tickets to live concerts and special CD sets. ". "If you look at the two sides of my business in isolation, the ad-supported side and the subscription or premium side, they don't work. That's because the [average] revenue per user (ARPU) is high enough on the subscription side, but there is not enough of the ad-supported side, where there is a lot of traffic but not enough revenue," explains Ek. "Only [by combining the two] and adding ticketing and other things can you get the volume as well as the revenues."

A big part of creating enough revenue is creating an attractive online proposition and putting it where users are congregating. ITV's The X Factor is a prime example. On television, the talent show attracts upwards of 14 million viewers, but now it is also attracting a substantial online audience – principally on Facebook and Twitter. Nearly 865,000 Facebook users have become fans of X Factor on the social network site and the number is expected to hit 1 million by the end of the series. All of these fans receive the updated X Factor content in their Facebook live feeds, and some 30,000 Facebook fans have also added an application to say which contestant they support. ITV has also created a "supporter" called Twibbon on Twitter, which has been downloaded on to 11,000 Twitter profile pictures. The company says this exposes the X Factor brand to around 840,000 Twitter users.

"We are taking a lesson from Facebook and going for scale," says Ben Ayers, social media manager at ITV.com. "Rather than obsessing on making money from fans we should obsess about building the relationship and building scale. That's the way agile web businesses work, and that is a lesson we should learn. I know the end game is to make money. But as we get to know our fans we will learn more about what they want."

Meanwhile, advertising through big search engines and online advertising suppliers such as Google is also getting more sophisticated, both on the web and on mobile phones, with better tracking and targeting tools that deliver more relevant adverts – which brands are willing to pay more for.

"The key to monetisation is customer insight," says Jay Fulcher,chief executive of Ooyala, a service that manages online video streaming and counts Arsenal football club as a client. "We have built an engine that tracks how consumers interact with content so we can personalise their experience and target the ads."

Google and Channel 4 in the UK are hoping to capitalise on a recent deal that will put all the broadcaster's TV shows on Google once they have aired on the TV, with Channel 4 responsible for selling the advertising using Google's highly developed web analytics.

Meanwhile, FremantleMedia is exploring sponsorship deals to pay for creating original programming for the web. A recent online drama called Freak had more than 1m views on MySpace, and was sponsored by Red Bull and Pearl , a feminine hygiene product. The community for the drama was very active, with more than 9,000 original music tracks being submitted by MySpace users for use in the drama. "This wasn't like a sponsored bumper on TV, it – it was about social engagement with the audience," says Claire Tavernier, senior executive vice-president of FMX Worldwide, the digital unit of FremantleMedia. The drama, about a teenage girl who feels sheis a social outcast fits well with the target audience for Red Bull, which is seen as edgy, young and about taking risks.

Tavernier admits that Freak will not be a "significant contributor" to FremantleMedia's profit, but that the brands were pleased, as was MySpace. "This was a good learning experience, but I am sure there won't be enough funding from sponsorship to fund a lot of online content creation," says Tavernier. "It will have to be a mix of subscription and micropayments and free with ads and sponsors. That is the mixed business model that we all should aim for."

Make Money as a Freelance Writer for Beginners

When starting out as a freelance writer, you may not have any or a few clips. Clips are articles that you write whether it's done online or offline. If you do have a few recent clips, then you are somewhat ahead of the game. But if you have no clips, it's time to get started by writing for money. When you start writing articles, make sure that you decide what kind of topic to write about and that you are very knowledgeable in a certain area. If you do not have much knowledge about something, do some research about that topic of what other people write about so then you can get a feel of how to write one. Here are a few ways to make money as a freelance writer.

Write at a writing site that pays you either by upfront payment and/or residual income. The difference between the two is that for upfront payment, you get paid for a certain amount of money depending on how much the company would give you for per articles that you write. But for residual income, it's where you have articles that even though you wrote them months ago, you are still getting paid whether your articles have Google adsense and/or for certain amount of traffic that are being directed to your articles.

Make a blog or website. Most people start off with a blog since it is much easier to write on and there aren't too many rules for blogging. You make money by placing ads where people can click on but make sure it is relevant to your site. There are many sites and places that pay bloggers and writers for having their ads on the site such as adsense, chitika and adbrite just to name a few. There are some very popular blogs from bloggers that make lots of money each month and it's a great way to see how others do that.

Blog or do articles for other people. Take some time to learn about SEO writing and marketing. SEO writing uses keywords which are words that you use in your articles that people are looking for some certain information. Some keywords make more money than others and knowing about SEO will make more money compared to the other keywords that doesn't help bring in much traffic.

Most of the companies will pay by paypal, check or other payment methods. Paypal are usually the prefer method to get the money and it is free to sign up. A few ways to get your payment from paypal is A. by direct deposit which you need a checking account or have a legit credit card for proof of who you are or B. have Paypal send you a regular check for $1.50 which is deducted from your profit. Using Paypal is definitely the way to go to get some money for what you write and now have the information to start making money.

Looking for Materials About Ways To Make Money Online – Check this Publication

Money online for happy people.

I suppose that you are in low spirits now because you’ve just lost your current job. I can understand your emotions. But please don’t intend to surrender because of this nasty thing. It’s not the end of your life. You are a relatively young and strong man. I don’t think that this nasty event can spoil all your life. It’s only a nasty and painful accident which our human life is full of. I hope that you know that our human life is full of different obstacles. The matter is that many people don’t think about possible barriers when they are young. When I was as young as you I also kept on thinking in such a way. Young people always think that everything is possible in this world and this can be done relatively easily. But then these young people find out that out human life isn’t so easy as they are used to thinking about. It’s the main distinctive border which separates young years and maturity. To my great regret for many of them this can become quite painful and shocking. I can understand their fear. It’s simply the fear of life. I remember that sometimes I wanted to come back to my childhood. Our childhood is usually a real fairy tale for us. This fairy tale is full of different magic characters. Our childhood is a real storm of joy which seem to last forever.

OK, I think that’s enough telling about our happy childhood. The matter is that you should know that it’s possible to be happy being an adult. The main thing is that you should know how to be happy. I think that an appropriate pleasant earning can be considered to be one of the most important components of your happiness. And I advise you to pay attention to online earning. It can be quite an absorbing activity for you. Perhaps you’ll be able to make really big money by taking this opportunity.

People earn money online by different ways. But anyway regardless of these ways of earning there’s one thing which is quite common for this activity. The matter is that you’ll have to sit in front of your monitor for a long time from the very beginning. But don’t be afraid of this. Have a look at those children playing Counter Strike from morning till night. Do they look tired? If you like this activity then it won’t be difficult for you to spend some time sitting in front of the monitor. Moreover even your wife won’t be able to drag you out of your PC sometimes especially during getting payments on your electronic wallet. I think that earning online can make people happy and successful.

So you decided to make money in the internet – congratulations. But it’s too early to drink champagne, because now you should learn practical ways to make money online and what business model gonna work for you.

Start from visiting this website that will show you versatile ways to make money online and will explain in what way these ways to make money online work today.
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'FarmVille' gamemaker Zynga sees dollar signs

At least one company is making money off of social networking. The game developer behind 'FarmVille' and 'Mafia Wars' has seen its web-based games take off – and deliver profits.

On any given day 500,000 tractors are sold on the Internet. But don't start buying stock in John Deere or Caterpillar just yet. These are $20 "virtual" tractors that belong to the 50 million players of FarmVille, the largest and fastest-growing social game on the Internet.

Social games are free online applications accessed through sites such as MySpace and Facebook. If you've spent any time on either site you're probably familiar with titles such as FarmVille, Mafia Wars, and Caf World. All three games, which rank among the top five games played daily on Facebook, were developed by San Francisco-based Zynga, one of the tech sector's most talked-about companies these days.

Behind the buzz: Annual revenue at the two-year-old firm is likely to surpass $100 million this year, prompting speculation that the company — backed by the likes of LinkedIn cofounder Reid Hoffman and PayPal cofounder-turned-investor Peter Thiel — will soon go public. The software company also has managed to do something that other hot online brands such as Twitter and Facebook have not: Zynga has found a way to make social networking profitable.

Zynga was founded in 2007 by Mark Pincus, 43, who also started social-networking site Tribe.net and software company SupportSoft (SPRT), which eventually went public. (The name Zynga is a misspelled tribute to his deceased American bulldog, Zinga.) While many of his Web 3.0 peers rely on advertising and sponsorship for revenue, Pincus makes its money by getting gamers to buy virtual goods, like tractor fuel or land in the case of FarmVille, that enable players to build bigger farms at a faster rate.

By developing games on social networks, Zynga is able to capitalize on the viral nature of the platform. (Zynga estimates it has 70 million monthly unique visitors.) Gamers can invite friends to join them in the game, and they can send updates on their progress to their friends, stoking interest.

Once hooked, Pincus says, players spend real money on virtual goods to help them advance to higher levels — thereby enriching Zynga. And although playing requires only short spurts of time, the game never ends, as Zynga's designers keep adding levels so that players come back for more.

"For me it's just relaxing and fun. I don't have to think hard about it, and I can do it while watching TV," explains Lauren Kohn, 37, a mother of three in San Jose who has spent more than $100 on virtual goods since she started playing FarmVille four months ago.

Pincus won't reveal his margins, but he acknowledges that the company has been profitable every month since September 2007.

By contrast, Twitter doesn't even have meaningful sales, and Facebook only recently claimed to be cash-flow positive. And if online reports are to be believed, Zynga spends millions each year marketing itself on Facebook, thereby providing the social-networking site with a chunk of its revenue. Talk about the tail wagging the dog.

So You Want To Start A Business?

I'm speaking at the Maria Shriver Women's Conference in LA this week. Very exciting. I am honored to have been invited again.
For those who won't be attending, I wanted to share what I am going to be speaking about. Here are top tips on how to start a business and create change.

1) You must do something you love.
It must be your passion, what you most want to do, the thing that tugs at your heart, no matter what.

This is the only necessity, your reason why you want to start a business. Your intention is what will guide your business. It cannot be about ego, significance, money or something else. It must originate in your heart, in the part of you that knows this is what you must do. Starting a business will reveal so much to you about yourself, life, other people and give you good days and really tough days. And yet the most important factor that will guide you, get you off the couch, put you back on the path is the underlying reason why you wanted to start this business.

2) Find a way to serve, contribute, help other people.
Nowadays, businesses that are sincerely helping others, that have that as one of their core reasons for being, are thriving. Find a way to take away some type of pain from people's lives. You can do that with any type of business. If you are starting a business to make money, to be a success, to get freedom, know that the bigger driver not only of success but also fulfillment is always including others in your journey. Power moves through those who serve. You will never feel weak or overwhelmed or a failure if you know without a doubt, that you are making a difference with what you do and who you are.

3) Know how your business makes money.
We need to be clear on what the path is to revenue. It doesn't mean the business is going to make money on Day One. But you do need to know who your customers are, how you are going to rise above the noise and how people will know you exist. If you need to distribute something, know who is the best at doing that, and so on. Also, allow yourself to be flexible. Your business can't just rely on one source of money, or one big customer or one success factor. Many small businesses find other ways to make money as they get going. Yours can, too.

4) Negotiate everything.
We live in a time where everything is up for discussion. Barter, trade, exchange services, ask for discounts, do whatever it takes to get started or to maintain. It's cheaper to start a business now than ever before. Everyone needs some business, so whether it's a logo, legal advice, PR, web design, go with 50% of the quotes people are offering you. Do not fall into the trap of thinking it costs money to get going. Everything is going for cheap now. Make the most of it. And if you don't have money, look at what you do have and what you can trade. For instance, if you need a web site done, perhaps you can offer for trade editorial or copy help if that's your skill.

5) Know what to expect.
a) Time. Plan for your business adventure to take at least twice as long as you'd thought. Yes, we all think it's going to be an easy ride. But it really will take longer than you planned
b) Teamwork. You really are not supposed to know most things. It's OK and necessary to ask for help and to do so early on. Don;t try to go it alone. There's no shame in asking any and every question along the way.
c) Mistakes. You are going to make them, tons of them. It's part of your journey. Fellow entrepreneurs can tell you things, but starting a business is purely experience. You get your own ticket to the party and learn along the way what you need.
d) Friends/Family. Do not ask their permission and do not expect their approval. Very often, pursuing this kind of a change is disruptive for the people around you. They worry. They face their own fears. They don't relate to you, your choices or your days anymore. Just know this upfront. Continue to love them, of course. Brand new people are coming into your life who are fellow business leaders, dreamers and agents of change.
e) Be a woodpecker. Pick your tree--your idea--and just get up everyday and peck away. Other people may laugh or disapprove. Your beak will hurt at the end of the day and you will never know when your tree will fall. But it does and it will. Stay clear and committed to that tree. It's each little action, each little chip that makes your business grow. And I can tell you, the days when a tree falls are great days. And they will surprise you. Many times they happen when you want to give up, you're tired, other people are telling you you're crazy. And when one tree falls, pick the next one to focus on. Yes, one little bird can make a giant tree fall. One brave woman--and of course man--can change anything in the world. Anything!!

Follow Ariane de Bonvoisin on Twitter: www.twitter.com/clickariane

Technorati: Full-time bloggers are making more money than ever

Most bloggers are hobbyists. But there’s a minority of professional bloggers who are making more money than ever, according to a new installment of Technorati’s State of the Blogosphere report.

Bloggers can collect ad revenues related to their blogs. But they are also making money by parlaying the popularity of their blogs into speaking engagements, traditional media assignments, and running conferences.

Technorati said some bloggers are even reporting profits that place them squarely in the middle class. Among those who make money from blogging, 54 percent are part-timers, 32 percent are self-employed, and 14 percent work for corporations.

Part-timers and full-time bloggers say the main ways they generate revenue are through display and search ads, as well as through affiliate marketing links where they get a cut from a sale after a referral. About 15 percent say they are paid to gives speeches. Among the segment of full-time and part-time professional bloggers, about 17 percent get their main income from blogging.

For full-time bloggers, the average revenue in a year is $122,222. For part-timers, annual income is $14,777. The average for the full and part-timers combined is $42,548. About 89 percent believe that the ads on their sites must align with their own values. Most use self-serve ad platforms. But an increasing number are using ad networks or blog ad networks too.

About 51 percent of corporate bloggers said they received a salary for blogging. Bloggers who invest in their blog businesses face relatively low costs, but they’re not insubstantial. Site development for self-employed bloggers costs about $1,060 per year. Personal salary averages $5,992. Staff are paid $2,268, marketing and ad costs are $620, and hosting fees are $579. Hence, the overall costs per year, on average, are $10,519.

About 70 percent of bloggers talk about brands. Some 38 percent do brand or product reviews.

Ten of the best … ways to make money from your home

An Englishman's home is his castle. Play your cards right and it could also be a source of money. Huma Qureshi looks at ways to maximise your biggest asset

Economic recovery may be underway, but for many of us money is still pretty tight. Your home is probably your most valuable asset, so why not see if you can use it to boost your income. Whereas before the credit crunch this might have involved remortgaging to release additional cash, falling house prices and tighter lending criteria mean you will have to be a bit more imaginative …
1. Rent out your parking space

You could earn up to £500 a month by renting out a driveway, allocated parking space or unused garage, particularly if you live near a football stadium or train station where demand for parking is high. Register your space for free on a website such as ParkatmyHouse.com or YourParkingSpace. Commuters will typically pay around £75 a month to hire out a private space within walking distance of a train station, while a space within walking distance of Wembley Stadium can be rented out for £17 when an event is on.

Pay-as-you-go car club Streetcar will also rent designated spaces in residential developments from users in exchange for free driving time.
2. Offer your home for a photo or film shoot

Magazines and television companies are always scouting for places to feature as backdrops for photo shoots or filming. If your house happens to be gorgeous it could be ideal for a magazine or book shoot; regular family homes, meanwhile, are in demand from television production companies. It is by no means a guaranteed way of earning extra cash, but considering many agencies offer free registration (they will take a 20% cut if your home is chosen for a shoot), there is no harm in signing up. You can expect to earn about £1,000 a day if your home is used.

Atlanta Bartlett, who co-runs location company Beach Studios, says it helps if you're not too houseproud: "It can be quite inconvenient to have a big crew in your house for days – they will change things around, move furniture and scrape walls. They might even want to paint the place, but then again if you get a shoot that will last a few days then you could say you've hit the jackpot."

The Collective is specifically looking for houses on the west side of the M25, close to many studios where TV dramas are filmed. Its properties have featured in the Bill, Spooks and Silent Witness. Lavish Locations is also keen to hear from owners of spacious family homes.
3. Clear out your clutter

Think outside the eBay box: there are plenty of other websites and places to sell your unwanted gear.

Clear your bookshelves of unread tomes by listing them for sale on GreenMetropolis.com (you'll make £3 for each book sold); or if you're a fashion junkie with too many clothes you could sell the classics that no longer fit to a second-hand designer store, or list them for sale at Whatsmineisyours.com.

If you don't want the bother listing things online then hold a garage sale – post flyers and entice potential buyers with homemade cake. Or copy Cash in the Attic and take your valuables to auction. Find your local auction house and get them to value your items.
4. Rent out your spare room

Split your bills and get a little extra help meeting your mortgage payments by taking in a lodger. Under the government's rent-a-room scheme you could earn up to £4,250 a year tax-free if you get a lodger (as long as you provide him or her with a furnished room).

Register your spare room for free on sites such as Easyroommate or Spareroom.co.uk to find someone. Just make sure you set any ground rules and get a tenancy agreement in place (you can purchase the contract for £5 from the Residential Landlords Association).
5. Offer your house for homestays

If you don't want a long-term lodger, consider instead a short-term homestay. Language schools are always looking for host families to house foreign exchange students for the holidays or single terms. Most schools, such as International House, will pay you directly.

How much you get depends on whether you provide just breakfast or dinner too, but you could earn around £200 a week. If you happen to be a qualified EFL (English as a foreign language) tutor you could earn around £400 a week with InTuition Languages.
6. Set up a bed and breakfast

Running a bed and breakfast is certainly appealing, but don't forget you have to comply with an awful lot of rules including fire, food and gas safety legislation before you can open your doors for business. It's hard work, but bed and breakfast owners say it is worth it. Here are some tips on setting one up.
7. Host a Tupperware party

It's kitsch but it could be fun, and you'll earn a bit of money every time someone buys from you. A lot of people are taking their lunch in to work these days, so we all need Tupperware, preferably colour co-ordinated sets. Sign up to be a Tupperware host or, if you fancy something a little less retro, host a cooking show. ThePamperedChef signs up stay-at-home consultants to perform cooking demos in their own kitchens using its products – you will initially get discounts and free gifts but can proceed to making money on sales.

You could also host a cosmetics party – VIE and the Body Shop both run schemes – or sell home candle decorations with PartyLite, although you will have to buy a starter sales kit before you get going.
8. Swap your house

Technically this won't earn you money, but you might be able to save some. If you are going away, swapping your property with someone else's instead of paying for hotel accommodation is a good option, especially if you have kids and can swap with a family home. This summer, home swaps soared as Brits looked for cost-cutting ways to save money on holiday. You can register your property for homeswaps both here and overseas with the Guardian's home exchange service.
9. Turn your dining room into a study hall

Tutoring at home is a good way for university students or graduates to make a bit of extra cash. It's free to register your tutoring skills with First Tutors and Personal Tutors; the money's not bad either. At First Tutors you could earn on average around £17 an hour.
10. Put your home office to good use

Don't while away the hours on Facebook in the study; make some money out of time spent online. If you're passionate about getting your views heard and don't mind filling in loads of online forms, register at YouGov where you can earn points for every survey you complete. After collecting 5,000 you will be sent a cheque for £50.

How To Make 15,000.00 In 1 Month Just By Tweeting

Remember back when certain people were talking about how dumb twitter is and how stupid I was to be doing all kinds of contests to get followers? Well, it’s had a pretty good ROI!

From Ad.ly and Sponsored Tweets I have made over $15,000.00 in the last 30 days and I am a pretty small fish in the twitter world. I only have 70 some thousand followers.

Here is my ad.ly account:



and Sponsored Tweets:


The really cool thing is lots of people are making great money with twitter advertising. Since ad.ly started I have heard from many people with < 5k followers like David who have gotten a couple hundred dollars for tweets here and there.

I have to admit the first time I got paid over $4000 for 1 tweet I was like… woah how can that possibly back out for the company? I talked to Sean Rad, the CEO of ad.ly, yesterday and actually asked him that exact question.

Sean told me that they measure the goals with the advertisers very close and can tell how well the publisher gives a return to the advertisers. He said that with my account specifically I have a very responsive group of followers that generate thousands of clicks that give the advertisers great value.

Sean understands that without ensuring quality to their advertisers they will have nothing.

That also explains why I am making twice as much now as I was last month and the money keeps getting better. I just approved a tweet for almost $5,000 (doesn’t that seem nuts?).

One thing I find amazing is that the tweets are not very spammy and lots of time they generate a conversation. Such a win-win-win.

The Goldman Bonuses: I'm Shocked, Shocked

In the debate surrounding the Goldman Sachs bonuses, it feels to me as though commentators are missing some fundamentals. They are looking at the size of the potential bonuses and, in the wake of the $10 billion of bailout money Goldman received in the darkest hours of the financial crisis, asking, "How could they?"

In my view, we should not be the least bit surprised. For the first 130 years of its 140-year existence, Goldman Sachs was a partnership; its sole purpose for that period was to use the partners' money to make as much more money for the partners as humanly possible.

In 1999, Goldman went public and its sole purpose changed: thereafter its purpose was to use the public shareholders' capital to make as much money for the partners as humanly possible. The story isn't much more complicated. So we should not be surprised that Goldman has chosen to use taxpayers' money to make as much money for the partners as humanly possible — after all, it's just another pool of capital to be used to achieve the end goal of enriching the Goldman partners.

I find that the capital markets are quite Pollyanna-ish about publicly traded professional service firms and have written about that in HBR previously ("Capital versus Talent: The Battle That's Reshaping Business"). The natural form of business organization for a professional service firm, such as an investment bank, law firm, consulting firm or ad agency, is a partnership rather than a public company.

The reason goes right back to a basic Michael Porter five-forces analysis. The key supplied input in a professional services firm is a group of talented professionals and their supplier power is immense. They have the power to extract a disproportionate amount of the profitability out of the enterprise by pushing up their own compensation.

How should the enterprise seek to ameliorate supplier power? Porter has the answer: backwards integrate. In the case of aluminum producers, that means buying your bauxite supplier. In the case of a law firm or investment bank, it means acquiring your supplier of talent by making the talent the owner. The way to do that is structure the enterprise as a partnership. The suppliers won't put a gun to their own heads and yell: "Give me more compensation or I will blow my own head off." That would be silly.

And so it was for investment banks for the longest time. They were money-making partnerships and the minute a talented associate got sufficiently powerful that he/she would be in a position to start extracting major remuneration from the partnership, the partnership counter-struck by making the associate a partner. The new partner would then have balanced incentives that would prevent him or her from overtaxing the firm to the point of its extinction.

But in due course, these partnerships recognized that if they could convince naïve external capital to give them more resources, they would have a brand new pool of capital from which to extract value. They could show what an impressive and profitable (before partner distributions) a business they were in order to entice external shareholders into the tent. And as soon as they had the external shareholders' capital, they would return to the sole purpose of making money for the partners-turned-senior executives.

Thanks to the external capital, they could engage in lots more sales and trading and principal investing activities. Eventually these would drive the major investment banks off the cliff in the fall of 2008. Even Goldman saw its share price fall to $52 in November 2008, in the middle of the Lehman Brothers/Bear Stearns crisis, a dollar less than its $53/share IPO price in May 1999. It wasn't much of a return for shareholders over ten years, though the Goldman bankers during that period earned wonderful compensation. But thankfully for those Goldman bankers, the taxpayers stepped in and stabilized the financial markets with a huge infusion of their current and future tax dollars and Goldman shares traded above $190/share within a year. Life is good again and it is time for the bonuses to flow, as they always have.

So this is not new at all. The order of priority is: Goldman bankers first, the external shareholders second, and everybody else last. This is not a secret and has never been. The Goldman bankers are not trying to be sneaky. In the current situation, if sounding sorrowful or giving a bit more money to charities helps preserve Goldman's primary imperative of maximizing banker earnings in the future, we will see a dollop of each. But there should be no confusion as to the purpose of any such gesture.

3 Of The Most Profitable Legitimate Online Businesses

If you are considering starting an online business you will enjoy this article. We are going to look at three of the most popular legitimate internet businesses people are starting and running from the comfort of their own home.

It is very exciting to help people and in turn make money on the internet doing it.

1. Provide a service. Other online business owners will pay you to do things for them.

Often they do not have the time to do it themselves. In some cases they do not have the knowledge or the skill level to do it as well. It does not matter what their reason is.

An excellent example of this is writing blog articles. There are people earning excellent part time incomes sitting at home writing articles for other bloggers.

There are other internet marketers who are earning a full time living writing articles on various categories. Besides the money you you make you are never bored as a blog writer. And you are providing a valuable service because there are millions of blogs that need content added to them right now.

2. Sell information products. You can develop your own information products or sell affiliate products by joining their programs.

Information that answers questions and solve people’s products sell like hot cakes on the online today. ClickBank is an example of a digital information affiliate program you can join for free.

If you would like to create a product of your own you can develop information and sell it in numerous ways including audio and video, ebooks, reports, CDs, and so on.

Whether you produce products, or sell other people’s products, you can make a lot of money selling information with this legitimate internet business.

3. Affiliate marketing. Getting paid to sell products as an affiliate marketer is a great internet business to be involved in. There are literally millions of affiliate programs you can join.

This business model has been helping people earn money online for over 15 years. It is one of the most legitimate forms of internet marketing that the average person can get involved and literally be making money from day one.

In summary this is 3 of the most common legitimate online businesses you can be involved in. Providing a service allows you to be your own boss and help other online businesses.

Selling information products will always be common because people will pay for information that helps them solve problems. Affiliate marketing is a quick way to get started selling other people’s products and it can be very profitable to!

Suzanne Morrison is the owner of an internet business ideas website that teaches average people how to make money on the internet. For the best legitimate home business anyone can make money with visit it today!

Shortcut to pragmatic info about make money online – please read this web site. The times have come when concise info is truly at your fingertips, use this opportunity.

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My Secret Weapon: Facebook Ads Manager Tool

I've said it in the past and I'll say it again: I'm always looking for ways to make the most of my time. Whenever a process can be sped up or automated, I'm all for it.

Most of the time, I share these tools with you. There are, however, a few tools I have not shared with you about... and this is one of them.

As many of you know, facebook's ad system can be very tedious, and to resolve that problem, Jacob and I have been using Facebook Ads Manger extension for Firefox.

I've used this over the past few months and it has literally redefined how I look at facebook as an advertising platform, and has helped me to make hundreds of thousands of dollars instead of what I was making on facebook advertising platform (very little).
So What Does Facebook Ads Manager Do?

Facebook Ads Manager allows you to automate much of the tedious ad submission process saving you an innumerable amount of time.


Customization

The toolbar allows for the creation of facebook ads in any way possible. It has all the features you'd expect and allows for split testing by image, text, location, age, and gender. You can even save your settings in a .ad file for later use, or to transfer them to co-workers between computers whether by email or otherwise.


Ad Naming

Ad naming is also an awesome feature. With the ability to add details like targeting information and sub ID, you can easily track your best performing ads. The tags also work in ad titles and and copy for easily including such things as age or country, state, and city names in your geotargeted ads.


Value: Save Time

What's even better is that upgrades are released on a regular basis. As facebook has been updating their platform, the developer of this tool, Jonny, has consistently been rolling out updates.

Although the $200 price tag could seem a bit high, there is SO MUCH value in this that it's an absolute steal. There is a monumental difference between time spent setting things up with this tool vs. if we actually had to take the time to make all our ads manually. It really does pay for itself practically overnight.

You can get this tool here.
How does facebook feel about this tool?

I asked my Facebook Rep about the automated tool and if Facebook was ok with it. Our rep was perfectly ok with it, so there's a bit more security knowing that facebook ads manager is here to stay and they are ok with people using it.
Facebook Advertising

If you're still unsure on how to advertise on facebook, here are a few posts:

* Scaling Your Facebook Campaigns to $100,000.00
So you’ve finally found a profitable campaign on Facebook. Hooray! The problem is, you’re only making $50 bucks profit a day. So how do you scale that? More importantly, how do you scale it to make 6 figure revenues per MONTH like the big guys?

Scaling in Facebook is something that I have been working hard to figure out.

Honestly, I’ve been so used to Google Adwords and other Pay per click keyword engines, that learning how to scale in Facebook was quite a challenge for me. You can see on my affiliate blog, that I write MOSTLY about PPC marketing tips. This was because for the longest time, I would fail at most Facebook campaigns.

I’ve always found however that if you fail enough, you’re bound to find some success. I mean, there are only so many ways you can do it wrong! ;)

I’m used to scaling PPC campaigns (great video interview…) but I had to relearn most of what I knew in order to gain even more revenue through Facebook.

Now, my company is hitting 6 figures per month in revenue just from Facebook alone.

So here are some really helpful tips on scaling your Facebook campaigns:

* More Ads! – Making more ads with little changes can have a big impact. Normally in PPC Engines, I was so used to just split testing 2-3 ads at a time and letting those run that I had to change my mindset. With Facebook, you can run literally hundreds of ads at the same time, going to the same offer.
* Targeting – Targeting on Facebook is where you need to be creative. In fact, if you’ve found a small profiting campaign, chances are, your targeting is actually pretty broad. In my experience, most newbies target very little. So, target more specific things. Remember, people in one place in life might convert differently than another. People at one workplace might convert differently than another. Test them all… ages, geographical location, sexual preference, etc. People at x might convert different than Y. Most people group them all into one large lump of demographic targeting. If the ad is not profitable, you kill entire sub sections which might have been profitable. This might take time, but it’s worth the effort. You can put a small budget on each test to maximize your testing efforts.
* Images – Images are well known as the main factor in producing a maximum click through rate. The higher your click through rate, (usually) the higher your ads get shown. It’s simple enough to know that you should be testing multiple images. If you find a new image that has a much higher click through rate, you’ve instantly scaled your campaign. Test as many images as you can afford. Some images are so odd but work amazingly well. Some images you think would work great, yet perform poorly.
* CPM bidding – Seeing as I am a big pay per click guy, I was so used to the CPC model that it was very hard for me to break away from. Think about it though. Facebook is trying to maximize revenue. If they can get an advertiser to promise to pay a set amount regardless of clicks for 1000 impressions, they have just reduced a lot of risk on their part. Therefore, if you have a good ad, switching to CPM based models really can help you increase your traffic flow. Facebook favors the lower risk (to them) ads.

So now you should be ready to start making some bigger profits with Facebook. The trick is, of course, finding a profitable campaign to begin with.

I have a simple guide about Making Successful Facebook campaigns as well as Shoemoney has a couple great posts on running a successful Facebook campaign.

Now it’s just a matter of doing some actual work…

* Making Successful Facebook Campaigns
Facebook is a advertising system that I have hated for a while. The number of campaigns I have tried on it are huge while the number of successes are so dismal. To advertise on Facebook really takes a certain type of person and understanding of marketing.
Mindset to make a Successful Facebook Campaign

First off, if you're a big Search Engine Pay per click person such as myself, you have to completely change how you think of structuring campaigns.

With most search pay per click advertisements you are paying for advertisements on things people are actively looking for. With facebook however you're trying to get peoples attention on something they may or may not be looking for.

Instead of aiming your search keywords at a particular thing people are looking for, you now have to dive deep into the mindset of a person who you are wanting to buy from you. Who are the people who GENERALLY buy this product? Who are the people who have general interest in the product you are trying to sell.

The great part about facebook is that you can target your campaigns VERY well. You can make campaigns to 27 year old females in California who like the show family guy. It's all about who you are trying to sell to.
Ads

Now that you are thinking in the terms of what your target demographic, it all comes down to ads. Ads are really the most important thing with Facebook.

If you have a good Ad, then you can really make a good chunk of change. Your Ad's click through rate is almost directly proportional to the amount of traffic you will receive. Ads with a CTR of 0.1% and below are a lot less likely to be shown.

If your ads have less than that, chances are you're going to have to pay a nice chunk of change to supplement that low CTR.

One of the single biggest things you can do to increase your ad CTR is to change the image. The image is what is going to catch the eyes of your viewers and thus has one of the biggest impacts on your CTR.

The next is obviously the headline.
Overall

Overall facebook can result in nice profits but it really does take a good amount of work to discover which ads work. You have to target the right people, test a TON of ads, get the high CTR, and overall probably have your ad copied after a few days.

That being said, I wouldn't consider facebook a long term campaign money maker. It's a short term campaign system unless you either own the offer you are promoting such as a service or store or have an exclusive affiliate campaign that is limited to a few people.

Any more experienced facebook advertisers feel free to chime in here if they have been able to make it a more long term system.

How To Make Money Online 10 Ways

There are so many ways in which someone can make money online. It all depends on what you want to do and what kind of money you want to make. Below I have listed 10 ways you can make money online.

There are so many ways in which someone can make money online. It all depends on what you want to do and what kind of money you want to make. Below I have listed 10 ways you can make money online.

Ebay – Ebay has been around for many years and it is still a great way to earn a full or part time income for home. Over the years, eBay has increased fees and changed a few rules, which turned many people off, but there are still millions being made on ebay.

Craigslist – Craigslist is another great way to make some extra money. Just like ebay, craigslist provides a platform for people looking for a way to sell their unwanted items. The only difference is that craigslist does not charge you a listing fee and the site gets way more traffic then ebay. The one downfall is that there is no system that helps buyers see who the good sellers are. There no feedback system in place like ebay has.

Videos – Many video sites have incorporated some sort of revenue sharing in an effort to attract more visitors to their sites. Here are 3 sites that have a revenue sharing program in place. Break, Metacafe and revver.

Uploading.com – Uploading dot com is a site that lets users upload a variety of files and allow others to download it. For every thousand downloads you get $10. The minimum payout is $30 and they will pay you daily if you request it.

Social networking sites – There are new social networking sites popping up all over the internet these days. They way they standing out from the giants such as myspace is by offering to pay their users to be active and send more people to their site. 2 social networking sites that pay are Yuwie and Ximmy.

Article writing – Article writing is a great way to only generate traffic to your site but to also generate some extra income. There are hundreds of sites online that share their ad revenue with their writers. Some of my favorites are ehow, Bukisa, hubpages and Xomba.

Affiliate marketing – Affiliate marketing is probably one of the best ways to start make money online since it doesn’t require you to have your own product or website. As an affiliate, you would sell someone elses product and get a commission from each sale. Great affiliate marketing networks are clickbank, CJ, neverblue and linkshare.

Blogging – There are many bloggers such as John Chow who regularly make $20,000 a month or more from their blogs. You have to be able to blog in a way that will get visitors coming back, reading your blog, and ultimately buying products you recommend. That is how you would make your money. That and ad revenue from sites such as google adwords. You can start a free blog with blogger or wordpress.

Photos –Just like the article writing sites, the video sites and the social networking sites, there are photo sites that will share revenue with you for uploading photos. A few of these sites are Spymedia and Scoopt.

Private Label Rights – Using private label rights products is a great way to make some quick cash online. With a PLR (private label rights) product, you have a product that is already complete and ready to sell. Being that you have private label rights to it you are allowed to go in and edit it in anyway you want. You can also put your name on it as the author. This save a lot of time for people who are looking for a hot product to sell. You can just go to a site such as PLRwholesaler.com, download free PLR products, make changes to them and start selling them right away.

If you would like to learn how you can turn a PLR product into cold hard cash check out this free repor

Gain important information in the sphere of forex investment – please make sure to study this site. The time has come when proper info is truly within one click, use this opportunity.

Live Blogging: Sergey Brin & Eric Schmidt Talking Google With The Press

Google cofounder Sergey Brin and Google CEO Eric Schmidt spoke today to a small gathering of reporters at Google’s New York office. Below, a live blog of the briefing.

Note that I’ve tidied this up a bit since the briefing happened at 11am Eastern time. You’ll still find plenty of typos. I may try to pull out selected portions later when I have more time. I’m juggling being at our SMX East search marketing conference this week, the impromptu briefing plus having to fly of New York and back to California today.

Expect More Android Devices

Sergey enters the room and sits down. He starts talking, saying he’s not sure where to start. He mentions the Verizon-Google news on Android. “There are a number of devices. They’re coming out as a trickle, but we expect more.” Please note that when I use quotation marks, I think I’ve captured the exact quote or very close to it.

Brin Proud Of Google Book Search

Says he wanted to mention Google Books. Knows there’s a hearing today. Very proud of it, making information accessible. Has an op-ed piece coming out. Feels it helps fulfill Google’s mission.

Schmidt Says “Worst Behind Us” Of Global Economic Downturn

Eric just came in, and now we’re doing some formal introductions. Wants to focus on search in talks today. Both are here because of Google’s global sales meetings happening today. Says mood is very positive. “We told them that the worse is behind us and we’re clearly seeing aspects of recovery…. I had been in error thinking there would be a lag, Europe first, US second.” Google never stopped hiring. Increasing the investment rate in way all would be welcome.

Brin’s Working On Search

Erick Schonfeld from TechCrunch asks what Sergey’s been spending time on. Sergey says search. You can get more commercial results now, he notes (see my Up Close With Google Search Options article).

Today you can restrict things by date, but based on date in the text (not quite, see that article above), but you can’t tell when it was actually authored. You’ll be able to choose that authored date. It’s in prototype. It’s amazing how powerful features like that can be, he says.

Sure, Competiton Helps

Steven Levy from Wired asks: More activity from competitor in Redmond [you know, Microsoft]. Will that ramp up competition?

Sergey: I think it’s healthy to have a variety of competitors and a diversity of competitors (mentions Cuil and Powerset). Certainly Microsoft has made its contributions. Many of the things deployed in Bing we’d seen earlier in Live or whatever it was called. Generally all those competitors helps the health of the industry.

Eric agrees.

Steven asks is Bing new to them or seen as a rebranding. Eric says better they focus on themselves. Says Google criticized for having a self-referential view of things, but they think it helps.

Smart Phones & Office Applications

Ed Baig from USA Today. Where are smart phones going.

Sergey: We started to focus on Android because there were problems. They lacked powerful browsers, the ability to easily install and run different applications without having to do things for every carrier and combination. I think Android has addressed that very well. Look at iPhone does that well. … pretty excited for the future.

Sergey, born of an early need to have these apps themselves. At time we started and launched in 04, email was kind of a toy. Not much storage. So we focusd on something that would work in an enterprise. And I think that pushed the marketer forward, Yahoo and Microsoft are more capable than wer. We feel we’re father ahead. That’s obviously for you to judge. Going forward, more of Google apps will be available both ways.

Question on help for smaller businesses.

Sergey: Added functionality being added to help larger enterprises. Acquisition of Postini for email archiving, they have been providing for their customers. Obviously more complex administration. There have been a number, surprisingly a number of the apps larger enterprises have are shared with smaller businesses. You’d be really surprised to hear. There’s not as much difference.

Gmail: Aiming for 99.99% Stability

Question on Gmail outtages. Sergey, certainly we’re not happy with any outtage. they’re still at three 9s level (99.9%), not where they want to be, but targeting the 4 9s (99.99% available). therew are several things that contribute to reliability. one issues is the time to recovery. with one outtage, could have been solved in 5 to 10 minutes but errors extended that over an hour. Don’t forget, if you look at typical enterprise today …. those outtages tend to add up to more than those highlighted in Q3. Nubmer of people affected by outtage by grouping of people in pods.

Are Google Results Getting Inconsistent? Experimenting Is Good

I asked him about how the new search options produce a different experience from the existing navigational options (the aforementioned article goes into depth about this), plus how listings themselves now have so many enhancements that it’s hard to know what to expect. Is inconsistency an issue? Is this different teams not coordinating?

Would like to see it more consistent, Sergey said. Agrees they’ve pushed ahead with search options and don’t ahve all the things refelcted. You might see the format of the results themsleves, that tthey experiment and try to improve. Somewhat glad seeing different things.

Book Search Thoughts

Theoretical question on Book Search. Eric says doesn’t want to answer theoretical questions, tries to reframe. We were doing things we thought were legal, got sued, came up with a settlement and this is a normal process. They’re very happy with the settlement they had found and don’t want to change it much if htey don’t have to. The hearing is going on right now.

I think the quesitons you’re really asking is does putting the books in the hands like Google that has so many other resources, is that a strategic problem. It’s absolutely impossible for another company to do the things that are like what we wer doing. … the scenarios in front of us … is probably the best outcome for people who are looking for information in a library.

Question: what are plans for Google. Eric interrupts saying orphan books are huge. Millions of books that no one has read. Back to question, long term, what are you thinking of Google books beyond this.

Sergey: we want to make more and more books searchable and available online … clearly to ahve as many works available.

Eric: Settlment doesn’t coer all books in the world. There’s a set of wedges of books that get bigger and bigger all the time that we need to serve. the mission of hte company doesn’t say us only europe only. it says all information. for next couple years as register comes up.

Google & Economic Predictions

Question on economic indications. Eric: want to put in disclaimer that Google isn’t able to see everthing, can’t perfectly predict. Saw the slowdown earlier last year in clickrate. From our perspective, the low point was in the spring, which is why I said the worst is behind us, may June, we began to notice it maybe junish. The conventional wisdoms of recessions, if you date it properly, you get a recovery about now. They see it according to their metrics. The other peice of convesntioanl wisdom is that Europe would lag 6 months. Europe is not one country … and it varies a great deal depending on the country you’re in. It’s the obvious stuff, countries without a big fall don’t have a big bump.

Question: Is google a leading or lagging indicator? Eric, within advertising space, I thinkwe’re a leading indicator.

Sergey: also affected by consumer queries. Says you can try it out youserfl using Google Trends.

Chrome’s Doing Better Than People Realize; Schmidt Doesn’t Respond to Ballmer Questions :)

Question: Seems like Google’s far behind on things like Chrome, getting developers behind.

Eric: Says they’re going to get the message out that Chrome has had better adoption … the adoption rate of Chrome looks very very good. They’re going to get this message out.

Eric: I don’t respond to Steve Ballmer questions [perhaps because Ballmer's known for never saying Google in public if he can help it?], in response to Erick saying that Steve said Chrome is a rounding error.

Mac & Add-On Support Needed For Chrome

Eric says hopes many use Chrome. I see a lot of Macs [like me] in the room. We need to have a good offereing on that. The fundamental thing about Chrome is speed. People who move to Chrome have had problems moving back. Other problem with Chrome, extension architecture (no add ons).

About a month ago, announced Chrome OS and Chromium project. The OS project. Everything is linked together, Chrome is a platform, cloud computing.

Sergey: Chrome was only one to escape unscathed in a security competition

Eric: Historically hard to work in own address spaces, so could get hacked more.

Chrome Vs. Android: Devices Need Their Own OS

Question on Android vs. Chrome OS. Eric says Android more mobile oriented, while Chrome OS designed around the 10″ form factor. True both will use many same things. But designs are different. There are some overlalp but will deal wth. What about subsized netbooks, question? Eric: that’s where we;ll see how things play out.

Google Plays Better With Others

Question: Is google beign too nice now? Eric, tone difference, people (players stakeholders) are getting to know each other better. We’ve always wanted to have these partnershps. we’re learning how to do it where they win too.

Sergey: Talks how there’s confusion between Google and Internet. So now there’s more distinctions

Eric: A simple mantra is Google’s an innovator, and you get collision. Innovation and [missed it] creates opportunity. Fact that Verizon has embraced most of the openness that Google pushed for five years ago, it’s pretty amazing. This is verizon. Not some itty bitty start up. And by the way, it didn’t work in one meeting. We had a couple of deals.

Google May Pay To Carry Premium Content, But Owners May Overvalue Their Work

Question on content, newspapers, deals. Eric responds that you have analogy of free TV and cable TV. When we argue this question of subscriptions, we’re not arguing the prinicples, we’re arguing over the size of the market. We’re working on payment system

Follow up on search results: You know anything with a dollar sign will never get surfaced as won’t get traffc in search results.

Sergey: Says not true, Google Scholar does this [but if you're at a university, you know you get to click through for free].

Eric: I want to distinguish betwen what you think your content is worht and what it’s worth (laughs around). We’re not going to use the price you think as a signal in the reesults. But williingness to pay as reflected in clicks might be looked at.

Follow up: Is that something yo’re thinking of?

Likelihood To Purchase A Ranking Factor

Eric: Not being precise becasue we don’t reveal precisely how Google ranks pages. But the liklihood to purchase or buy something in among them [first time I've heard Google confirm they can measure this for search results and use this as a ranking mechanism].

The more we have access to marketplace [to see data out there], the more Google can improve.

Question from AP on AP president wanting to play off search engines off each other for money [Bing might pay to get news 30 mins early, for example].

Eric: Doesn’t want to address a business issue but says “we have to very careful not to favor one publication over another in terms of speed or latency.”

Googlers Learning To Adjust To Fewer Perks

Question on New Yorker article (excerpted from Ken Auletta’s upcoming book on Google, see here and here for more) about Googlers having sense of entitlement, and Sergey glad they’ve lost some of that.

Sergey: think there was time when the culture was misinterpreted. when working in garage, larry would rollerblade in with sandwiches, so sense that there should be all the gourmet food all the time. culture has to be reset from time to time …. we significantly cut down all the snacks.

Long discussion then followed that seemed to be about how Googlers won’t get rich on stock now.

Eric: We don’t want them to work at google for those reasons (to make money), we want them to change the world.

Last year has been very good in solving that entitlement problem. Patrick [Pichette, Google's still relatively new CFO] changed attitude. It’s been a maturing process in a generally good way.

Would Like To Buy 5-10 People Companies

Question on acquisitions. Eric, most focus on small companies problem like 5 to 10 people. Lots of goodness at Google came from these in the past. Android purchase, he didn’t even notice Larry and Sergey bought it. Sergey was surfing and found Keyhole that became Google earth. Came to eric and said “I bought them.” But for what price Sergey?, Eric said

Erick from TechCrunch asks if Google you buy another YouTube? Have to get value back, Eric says DoubleClick making. YouTube getting there.

Eric also asked what was an example of another YouTube. I said Twitter, but there was another response, so I’m not sure if he heard me or not. But he also said they’d have to assess the real value of a company, which made me think that Twitter’s current estimated what is it $1 billion value might not be how Google sees things.

By the way, after the event, I asked Eric if he was on Twitter. He said he’d avoid it so far. It wasn’t a tone of avoiding something bad but rather how you might avoid a dessert you want to eat but shouldn’t. At least that’s the sense I got.

Hopes FTC Pushes Through Broadband Plan

Hopes for FTC? Eric just met with chairman and the staff. The broadband plan is really really important. President announced he wanted a plan .. we are incredibly sensitive to the rollout of broadband globally. We’re critically depended. Follow-up what did you tell them. Eric: more broadband (laughs all around).

It’s more important to make sure the aggregate agenda of the FTC is correct, says previouss republican chair also had the right agenda.

How About News Corp Deals? Friends & Competitors

Peter from AllThings: News on the MySpace/News Corp deals coming up for renewal.

Eric, Rather not comment on them. I would not prejudge some of thse deals will go. Some of our best friends are in those companies. But our competitors will be all over them.

Google Not Growing Too Fast; Conversely, Doesn’t Handle Growth Well – But You Grow Or Die

question: do you worry google grows to fast?

eric: no

follow-up: how do you handle it?

Eric: as you can see, we dont handle it well.

Sergey long term lots of growth but on a percentage basis recently much less. opportunity is to adapt.

Eric: In technology market you grow or dies… you lose that space.

New Devices Will Come & Bring Changes

Question on devices. Eric, Ithink there will be many things like kindles and will make material change in how people will consume information. Iphone has proven you can sell a phone with a subscriptions. contract cost is greater than the cost of the phone. do you subsidized software, the phone.

Does Google Have An Anti-Competitive Closed Loop?

I asked if Google has too much of a closed loop, access to data from its free analytics and other tools that competitors can’t hope to match, which is used to improve search results (see my Google: Master Of Closing The Loop? article). And might this be anti-competitive?

Eric: doesn’t agree anti-competitive. there are alternatives to google products. none of them are closed loop. you’re not tied into it. microsoft had a closed loop where you could not get out of it. Google has a Data Liberation Front group that really really does make it possible for you to get out of their systems.

I responded that sure, but Google puts the tools out there for free, some of which had a charge before, effectively subsidizing them. Eric said their not subsidized. I said well, they’re free, and Google gets 95% of its income from ads that aren’t on them (he corrected me to 97%), so they seem subsidized.

Sergey: in analytics example. we just noticde when advertising partners when they use analytics they use more advertising on the site. all these stats become appararent to them. the consequence is that if i spend a thousand more more per month on google, I [the advertiser still] make more profit. that’s why it became an idea that we need to make analytis more available. others followed that lead to offer tools. rising tide to lift all boat.

eric: hard to take argument that taking a product that was a cost and making it avialable for free is a bad

Altering The Book Search Settlement

book search question: is there a way to resolve ophans without excluding them.

eric: i don’t know.

rachel who heads communication says let’s do somehting we can do today that will make a material differnce and ethen hopefully we can resolve the ophran works legislation. but if we hang about…

eric: some of criticisms he reads are legit and can be addressed by cahnges in settlment or by legistlation. others seem to be from those who don’t want change. says same with health care, lots of arugments are from incuments with investment in change or satus quo.

sergey: the companies making objections about orphan books have done nothing. microsoft made a token investment and scanned i think 15 books (yes, he said 15 as a joke).

Eric: my challnge to the ciritics is make an alrternative proposal that’s an alternative then let’s have that debate (see Google’s Schmidt To Book Settlement Critics: What’s Your Solution?).

Sergey: settlment isnt’e either or. If anything will make legistlation more liekly that will allow for a broader range of access (hey sorry by the way for the typos typing fast).

Ken Auletta: What are the reasonable objections to book search?

Eric: I’d rather not characterize them right now. I look at the arugments some make sense. maybe we could add this group or address this conern. The settlemtn was not a perfect solution, it was 20 peole on the other side with thier interstes. but that’s how the legal system works.

Sergey: Great to something like settlement that would allow for books like this to be out aorund the world.

Also see: Department Of Justice Files Objections To Google Book Search Settlement

Google, Microsoft & What If There Were An Evil Room

Question on closed loop worries, how not seen like Microsoft.

Eric: there are many reasons we’re not going to be like microsoft. .. user is one click away .. it’s very difficult to move out of windows. but it’s quite easy to move out of these online servies. the third, we’ve taken such a strong position of a company, and if we went into a room that had evil light that made us come out with evil staretgies, consumers would destroy us. 4th is none of us would ever like to go through the legal procedings … and teh evil room was found on the campus, he jokes.

Eric: today we have zero marketshare in chrome OS, because it’s not shipping. Windows has like 80%. Imagine we do get to 80%. Now we go into the evil room and decide to start charging, locking in and go back to the old habits. In that scenario, since all that technology was already licensed to anyone .. they could follow the old [Google] business model and open source is thus the ultimate protection.

So Radio & Newspaper Ads Didn’t Work So Well …. But TV Might

What about other ad platforms?

Sergey still hopeful on tv, even though radio and TV didn’t pan out as they’d hoped. A lot of the news publications interested in working online that print side. We were kind of at the dock but the ship had alread left on those two. but TV has similarlity to advertisign they do already, how many seen a program. We’re optimistic.

Yes, Google Needs More Than PageRank

Question from Erick at TechCrunch: Is PageRank long in the tooth? Are links the most trusted metrics still, as we’re on a web that’s not just data, how does that get into the results.

Sergey: No they’re not (links aren’t enough), and we decided that in 1999. We use various link algorithms, but they’re 1%. There are 100 signals that we use now. We have to continue to develop. Part is that there’s spam. The web also evolves. We’re able to do a much better job than we did a year ago. If we rested on our laurels and stuck with the paper we published in 1998, we’d be pretty stuck right now.

And that’s the conference! Please also see:

* A Conversation with Sergey Brin (TechCrunch’s live blogging)
* Live From New York: Google Cofounder Sergey Brin and CEO Eric Schmidt Meet the Press (AllThingsD’s live blogging)
* Techmeme Discussion (there will be more press to come)

Postscript: After the conference, I talked further with Sergey on search quality. See Reviewing Some Bad Google Search Results With Sergey Brin for more on that.

Erich Schonfeld from TechCrunch and I also talked to him about real time search. In particular I wondered if Google would ever cut a deal to get data from Facebook and Twitter. He responded that good players tend to want their data to be open, and he seemed positive that some deal would be reached eventually, though he gave no time frame. See also What Is Real Time Search? Definitions & Players for more about the data issue.